April 20th, 2008 kyleroth Posted in interactive, sports, technology, viral 1 Comment »

Fanchatter.com

Yay, I made it to the homepage!

For those of you who have never heard of it, fanchatter is a website and mobile application for sports fans to keep up on the trash talk remotely. You can join different fan groups, send and receive TXT and images and now the application has expanded into stadiums.

The Minnesota Twins are utilizing the technology inside the Metrodome providing fans a way to send their photo via TXT and have it displayed on the scoreboard.

Here is how it works:
(click here to open in new window)

I think that this case study could be used to bring other stadiums and sports organization into the mix and provide fans with another fun way of interacting with their team and other fans. Most venues have the infrastructure in place. It also provides the franchises a way to sell some advertising by branding the photo slideshow that appears on the scoreboard and the and the text message that goes to the fans that submit photos. I sure hope that more organizations buy into this web application.

Good luck, Marty, I will try to help out with the Cleveland area.